NQ8 AI Gen3 ProcessorOur most intelligent AI processor yetExperience brilliance with your NQ8 AI Gen3 Processor – the brain of your TV. Boasting 512 neural networks, it adjusts scene-by-scene, enhancing brightness, contrast, motion, sound and resolution to elevate your content to stunning 8K quality. Its our most advanced TV experience yet.8K AI Upscaling ProWatch all your content in breathtaking 8K, no matter the sourceOur most powerful processor yet upscales the resolution of everything you watch to breath-taking 8K quality – even if it wasn't filmed that way. Using 512 neural networks, this TV meticulously enhances details, textures, and edges, elevating your viewing to a higher resolution. Perfecting every pixel, so that the best 4K TV is an 8K TV.Infinity Air DesignEdge-to-edge cinematic viewing, beyond boundariesPush your viewing experience to the limit. A screen that seems to be floating in the air, with black edges that are shrunk to almost nothing - this TV is designed for a fully immersive and cinematic viewing experience. Welcome to a new era of TV – beyond all boundaries.Smart TV powered by TizenYour favourite apps on the best-selling Samsung Smart TVDive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.Samsung TV PlusEntertainment for every day. Always for free.Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.Quantum Matrix Technology ProSuper-focused Mini LEDs create our most detailed pictureThis TV has our highest density of Quantum Mini LEDs – lights that are approximately the size of a grain of sand. They are controlled with intense precision to create inky blacks, our highest brightness levels, exceptional contrast - and our most detailed picture yet.True 8K ResolutionWatch in four times more detail than 4KImagine picking out faces in a crowded stadium, or the blades of grass in a nature documentary. True 8K resolution has 33 million pixels - 4x as many pixels as 4K. It creates a new level of sharpness and detail, so you can see enhanced colours, textures and skin tones in everything you watch.AI Motion Enhancer ProOur smoothest motionWhether you're watching a fast-paced action movie or the big match, experience it with incredible clarity. AI recognises text and objects on screen and smoothes out the motion. It takes live sports to another level.Neo Quantum HDR 8K PRO[1] Our brightest TV[2] creates lifelike picture detailIntroducing our brightest TV[2]. Watch everything in incredible depth and super fine detail, with more vibrant colours and stunning contrast. Whether it's uncovering the detail in a dark nature scene or a sun-scorched mountain range, every detail is captured and brought to life - just as the director intended.Ultra Viewing Angle with Anti-Reflection ScreenMinimise distracting glareNo need to close the curtains for the mid-day match. Samsung's technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV.Real Depth Enhancer ProAdjusts the depth - just as you would see in real lifeReal Depth Enhancer Pro detects areas where a person's eye would typically focus and precisely enhances the depth and foreground contrast. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.Auto HDR RemasteringTransform SDR content into HDR-like picture qualityEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.Expert CalibrationBrilliant colour, fine-tuned by the expertsEnjoy brilliantly mastered colour and truthful picture quality, that's already been calibrated by the experts. We bring you professional-grade colour calibration, without having to bring in the professionals.Dolby Atmos®Cinematic sound reimagined with Dolby Atmos and your TV's 12 speakersDolby Atmos technology delivers a sound experience that you can feel all around you. It works with the TVs 12 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.Object Tracking Sound Pro12 dedicated speakers follow the action on-screenThe ultimate TV sound experience that puts you in the heart of the action. The audio accurately follows the action on screen thanks to 12 built-in speakers. Hear the roar of a jet plane flying above you, the crowd cheer all around you or the dialogue come from where the character is standing.AI SoundSound optimised for your room and contentUsing AI and 20 neural networks, the TV optimises the sound for what youre watching and where youre watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content youre watching. You'll hear every detail.Samsung Q-SymphonySamsung TVs and soundbars play together in perfect harmonyEnhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.Cinematic Q-Series Soundbar3D surround sound for the ultimate cinematic experienceUltra Slim SoundbarImpossibly slim and packed with powerful soundEssential B&C-Series SoundbarHear more than just TV soundOne Connect BoxJust one cable for all of your connectionsWith only one cable connecting to your TV, all of your devices plug into the detachable One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away - or even hidden away in a cupboard.Gaming HubWhere gaming comes together. No console required[3] Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place[3] With no downloads, storage limits or console required, just turn on your TV and play.Motion Xcelerator 240HzExperience ultra-smooth TV gaming with up to 4K 240Hz motion[4] Designed for PC Gaming and next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.FreeSync Premium ProHDR Gaming without screen tearing and stutteringAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals[5]. Watch your games come to life in spectacular colour and vivid detail.AI Auto Game modeGame settings automatically adjusted by AIGet the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.Game BarOptimise your gaming experienceThe advanced Game Bar[6] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.SmartThingsControl your smart home from your TVFrom game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button[7]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.Multi ViewTurn one screen into fourMulti-tasking has never been so easy. Multi View lets you split the TV screen and watch up to four things, all at once. Handy if you want to keep an eye on the football score whilst watching what's live on TV – and keeping up with social media on your smartphone[8].Samsung Daily+Manage your daily activitiesSamsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.Samsung Knox SecurityYour privacy. Secured.Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring[9]. It even protects all the Home IoT devices connected to your TV[10]. It's your privacy, secured.SolarCell One RemoteControl all your devices with one solar-powered remoteConsciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries[11].AI Energy ModeMonitor and reduce your energy consumption[12].Save energy[12] with AI Energy Mode and SmartThings[13]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room[14] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.Relumino modeEntertainment made accessibleRelumino Mode improves the clarity of images by outlining objects, boosting the contrast and adjusting the colour, making the content clearer and easier to enjoy for people with low vision.

4K UpscalingWatch your favourite content in 4KWhether you are watching your favourite YouTube videos or streaming the latest boxset, experience everything you love in near 4K picture quality thanks to powerful 4K upscaling.Smart TV powered by TizenYour favourite apps on the best-selling Samsung Smart TVDive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps - all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.Samsung TV PlusEntertainment for every day. Always for free.Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.AirSlim DesignA stunningly slim and sleek designYou dont just want your TV to look good when it's on - you want it to blend into your room when it's off too. This TV has a slim design with a clean cable solution, so it will look stunning from any angle.Crystal Processor 4KUpgrade the picture and sound qualityThink of the processor as the brain of the TV. This processor works in the background to boost the quality to 4K detail and optimise the sound depending on what's playing. Streaming movies or watching live sport, youll feel part of the action.Quantum HDROpen up previously hidden depth and detailWant to see exactly whats lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? The wider the HDR range, the more lifelike the image and thanks to Quantum Dot Technology, this TV has improved brightness and colour compared to conventional UHD TVs.Dual LEDBold contrast and true-to-life colourSamsung's Dual LED technology uses warm and cool LEDs to light up the TV. So whether youre watching a documentary set in the Sahara or a movie scene in the depths of the ocean, youll always get more truthful colour and bolder contrast.Object Tracking Sound LiteSound that tracks the action on-screenObject Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.Adaptive SoundEnjoy sound perfected to what you're watchingWhether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching.Samsung Q-SymphonySamsung TVs and soundbars play together in perfect harmonyHeighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.Cinematic Q-Series Soundbar3D surround sound for the ultimate cinematic experienceUltra Slim SoundbarImpossibly slim and packed with powerful soundEssential B&C-Series SoundbarHear more than just TV soundBoundless Screen with Adjustable StandLess frame, more pictureGone are the days of a thick black border around your screen. The near bezel-less screen leaves you with less frame and more picture, for a more immersive experience. You can easily adjust the height of the stand to fit your soundbar underneath and hide the TV wires with the easy clean cable management solution.Gaming HubWhere gaming comes together. No console required[1] Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place[1] With no downloads, storage limits or console required, just turn on your TV and play.Motion XceleratorStay one step ahead with smooth motionExperience clear picture and smooth performance. Samsungs clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.Game BarOptimise your gaming experienceThe advanced Game Bar[2] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.Auto Low Latency Mode (ALLM)Knows when you're ready to playNever miss an overtaking move in your favourite racing game thanks to incredibly low input lag. Your TV knows when you're ready to play so it automatically switches to minimise input lag.SmartThingsControl your smart home from your TVFrom game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button[3]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.Multi ViewSee it all at once, on the big screenNever miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen[4]. Handy if you want to keep an eye on the football score whilst watching a movie.Samsung Daily+Manage your daily activitiesSamsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.Samsung Knox SecurityYour privacy. Secured.Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring[5]. It even protects all the Home IoT devices connected to your TV[6]. It's your privacy, secured.SolarCell One RemoteControl all your devices with one solar-powered remoteConsciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries[7].AI Energy ModeMonitor and reduce your energy consumption[8].Save energy[8] with AI Energy Mode and SmartThings[9]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room[10] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.

Secure fit for sensational soundRe-imagined design, engineered for incomparable sound. Feel the difference with our all-new, open-type earbuds with a snug, angled fit to seal in sound.Ergonomically engineered for easy listeningOur new angular design has been meticulously crafted based on 3D ear data collected from a computational design tool to check for wearability. It's made to optimise sound and minimise ear canal pressure, making it ideal for day-to-day wear.Change it up with just a touchLeave your phone in your pocket and conveniently control your earbuds by using simple gestures. Even with a swift swipe, rest assured your Galaxy Buds3 stay securely in your ears.Bring the beat inEquipped with an new 11mm speaker with a 1.5x amp-enhanced diaphragm, step up your sound and go from dull to dynamic.Hi-Fi sound that hits differentRetain ultra high quality audio from the recording studio to your Galaxy Buds3. The Samsung Seamless Codec compresses and encodes up to 24bit / 96kHz audio. Then, decodes on the Galaxy Buds3, maintaining the 24bit / 96kHz, high-fidelity sound so you can hear the intricate details, just as it was intended.Galaxy AI makes music enjoyable for any earDelve into your personal soundscape with Galaxy AI-assisted Adaptive EQ/Adaptive ANC. Based on individual ear shape and wearing habits, our AI-boosted algorithm analyses sound detected through the inner and outer mics in real-time. Then, Galaxy AI optimises your listening experience by adjusting the sound to conform to your fit with pinpoint precision.ANC lets you hear it clearTake the guesswork out of sound setting with ANC. Whether you're enjoying the latest shows, on a call with your bestie or listening to your playlist, listen with the right adjustments wherever you go.TV 360 Audio puts you front and centreDive into a spatial sound experience. 360 Audio is a feature that identifies the exact direction of the sound as you tilt your head, providing surround sound for a more vivid listening and viewing experience.Swap devices without missing a beat through PC Auto SwitchPC Auto Switch on Galaxy Buds3 detects audio activity and transfers the connection to your favorite Samsung Galaxy devices, so you can work and play seamlessly.Share your sound with those around you via AuracastWith Auracast broadcast technology, you can share your audio stream with an unlimited number of devices. Effortlessly transform your Samsung TV, Samsung Galaxy smartphone or tablet into a radio source to start engaging with others.1,10,11,12,13Just say the command - doneControl your audio settings without needing to touch your phone. Simply say a command, such as "next song" or "volume up" and let Galaxy Buds3 do the rest.Seek your serene sound spaceMindfulness comes with daily practice. At the press of a button, teleport to a worry-free world of your own with Samsung Health powered by Calm. Alleviate stress with peaceful melodies from nature, improve your focus with white noise or relax with ASMR-related for a happier, healthier you.All in harmonyKeep your music and audio flowing, whenever and wherever you're going.14,15,16,17,18‎‎‎

Samsung UE43DU7172U. Display diagonal: 109.2 cm (43"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: LED, Screen shape: Flat. Smart TV. Motion interpolation technology: Motion Xcelerator, Native aspect ratio: 16:9. Digital signal format system: DVB-C, DVB-S2, DVB-T2. Wi-Fi, Ethernet LAN. Product colour: Black

Let your guests access their most loved contentIntroducing the HBU8000, a new hospitality TV delivering premium hotel entertainment experiences. Featuring detailed UHD picture quality and access to top streaming services, Samsung’s elevated in-room content solution adds a personal touch to each stay, turning new guests into repeat visitors.Let your guests access their most loved contentIntroducing the HBU8000, a new hospitality TV delivering premium hotel entertainment experiences. Featuring detailed UHD picture quality and access to top streaming services, Samsung’s elevated in-room content solution adds a personal touch to each stay, turning new guests into repeat visitors.Sleek and slim, more than everAirSlimIncrease flexibility with ultra-slim design, enabling hotel operators to create optimized room layouts that increase guest comfort.Feel every shade of color as intended in powerful 4KCrystal Processor 4KFeel every shade of color as intended. Powerful 4K upscaling ensures you get up to 4K resolution for the content you love.Centralize content discovery and promotionsSmart HubSmart Hub offers guests easy access to a variety of custom content. Guests can enjoy their favorite Netflix movies and shows from their hotel room just like at home. Furthermore, managers can add the latest hotel promotions to the home screen for natural integration into the room environment.Enhanced sense of depth and colorContrast EnhancerContrast Enhancer ensures that every image appears more natural with incredible detail. This innovative picture technology analyzes regions of each image and dynamically adjusts the contrast, resulting in an enhanced sense of depth and color.See dark and light in every sceneHDRView perfectly balanced light and dark scenes with expanded contrast for greater picture depth and nuance. Every piece of content on the HAU8000 Series looks incredible.Virtual sound that tracks the actionObject Tracking Sound Lite (OTS Lite)A 3D surround sound with our virtual top channel audio will allow any room, small or large, to be fully immersed in the audio experience.The richer sounds of synergy between TV and soundbarSamsung Q-Symphony LiteConstruct richer in-room audio that adds depth to any piece of content. By seamlessly synchronizing the Samsung TV and soundbar, this powerful combination delivers sound simultaneously from both devices without any complicated setup.Theater sound for every roomAdaptive SoundCurate a fully immersive content experience during every watch with Adaptive Sound. Movies and shows sound dynamic and clear to perfectly match what’s on screen.Optimize in-room TV placementAdjustable StandUse the adjustable stand to create the ideal TV height based on a room’s design. This added flexibility creates enough room to place a soundbar below the TV for immersive visuals and sound even in compact spaces.Free TV, no strings attachedSamsung TV Plus (US)Enjoy free live-streamed TV content on Samsung TV Plus. Choose from a variety of channels offering content for all interests that are currently in trend. No need to ask your friends for movies and show recommendations.Free TV, no strings attachedSamsung TV Plus (EU)Enjoy free live-streamed TV content on Samsung TV Plus. Choose from a variety of channels offering content for all interests that are currently in trend. No need to ask your friends for movies and show recommendations.Uncover hospitality insights with an integrated cloud platformLYNK CloudEmpower hotel managers with a powerful set of tools to enhance the guest experience. LYNK Cloud provides remote display management and can even analyze guests’ content use to uncover marketing insights, helping hotel managers to deliver optimized promotions.

Add comfort to every roomEnsure your guest rooms achieve your elegant design vision. HAU8000 Series TVs look stunning while turned off, with stylish stands and a clean cable management system that adds refinement to any space. Once powered on, the Crystal UHD display treats guests with detailed content and rich colour.Lifelike colour, in its purest state with fine crystalDynamic Crystal ColourElevate your hotel’s entertainment experiences with Dynamic Crystal Colour. With a billion shades of colour, every subtlety can be seen from the comfort of the hotel room.Feel the reality of 4K UHD Resolution4K ResolutionOffer guests the vivid picture quality of home entertainment systems, using upscaling technology to display content in UHD resolution (3,840 X2,160), four times the pixels of standard FHD.See stunning details in every sceneHDRView perfectly balanced light and dark scenes with expanded contrast for greater picture depth and nuance. Every piece of content on the HAU8000 Series looks incredible.Sleek and slim, more than everAirSlimIncrease flexibility with ultra-slim design, enabling hotel operators to create optimized room layouts that increase guest comfort.A flush fit to the wall Slim Fit Wall Mount Add a touch of modern to your hotel design. The easy-to-install Slim Fit Wall Mount blends the TV into the room for minimalist and flexible layouts.Eliminate clutter Clean Cable Solution Keep your room design sleek and organized so guests can feel instantly comfortable from the moment they walk in.Theater sound for every roomAdaptive SoundCurate a fully immersive content experience during every watch with Adaptive Sound. Movies and shows sound dynamic and clear to perfectly match what’s on screen.The richer sounds of synergy between TV and soundbarSamsung Q-Symphony LiteConstruct richer in-room audio that adds depth to any piece of content. By seamlessly synchronizing the Samsung TV and soundbar, this powerful combination delivers sound simultaneously from both devices without any complicated setup.Free TV, no strings attachedSamsung TV PlusEnjoy free live streaming TV content on Samsung TV Plus. Choose from a variety of channels offering content for all interests that are currently in trend. No need to ask your friends which content is hot these days. Just tune in to Samsung TV Plus and find out.See it all on screenMulti ViewEnable content on hotel TVs and mobile devices on the same screen at the same time. Whether it's live stats for sports or video guides for games, simply connect a phone to the HAU8000 and multi-screen like never before.Simply tap to connectTap ViewMirror movies or music from guests’ mobile devices to the TV with just a simple tap. When they tap their in-room TV with their mobile device, the TV automatically mirrors their content so they can enjoy it on a larger screen in one easy step.Easier, Faster control with Home App and Eden UIHome AppIncorporate welcome messages, add logos/branding and provide other useful information such as phone extensions to various guest services. Display on the Eden user interface is a sleek, fast and simple solution.Simple, compatible web app developmentH.BrowserCreate greater content development flexibility. H.Browser provides superior in-room entertainment and enables system integrators to develop smarter hospitality solutions. Apps stored in TIZEN OS are supported by Web Simulator and Remote Web Inspector tools to refine performance and security.Uncover hospitality insights with an integrated cloud platformLYNK CloudEmpower hotel managers with a powerful set of tools to enhance the guest experience. LYNK Cloud provides remote display management and can even analyse guests’ content use to uncover marketing insights, helping hotel managers to deliver optimised promotions.

Let your guests access their most loved contentIntroducing the HBU8000, a new hospitality TV delivering premium hotel entertainment experiences. Featuring detailed UHD picture quality and access to top streaming services, Samsung’s elevated in-room content solution adds a personal touch to each stay, turning new guests into repeat visitors.Lifelike color, in its purest state with fine crystalDynamic Crystal ColorElevate your hotel’s entertainment experiences with Dynamic Crystal Color. With a billion shades of color, every subtlety can be seen from the comfort of the hotel room.Sleek and slim, more than everAirSlimIncrease flexibility with ultra-slim design, enabling hotel operators to create optimized room layouts that increase guest comfort.Feel every shade of color as intended in powerful 4KCrystal Processor 4KFeel every shade of color as intended. Powerful 4K upscaling ensures you get up to 4K resolution for the content you love.Centralize content discovery and promotionsSmart HubSmart Hub offers guests easy access to a variety of custom content. Guests can enjoy their favorite Netflix movies and shows from their hotel room just like at home. Furthermore, managers can add the latest hotel promotions to the home screen for natural integration into the room environment.Enhanced sense of depth and colorContrast EnhancerContrast Enhancer ensures that every image appears more natural with incredible detail. This innovative picture technology analyzes regions of each image and dynamically adjusts the contrast, resulting in an enhanced sense of depth and color.See dark and light in every sceneHDRView perfectly balanced light and dark scenes with expanded contrast for greater picture depth and nuance. Every piece of content on the HAU8000 Series looks incredible.Virtual sound that tracks the actionObject Tracking Sound Lite (OTS Lite)A 3D surround sound with our virtual top channel audio will allow any room, small or large, to be fully immersed in the audio experience.The richer sounds of synergy between TV and soundbarSamsung Q-Symphony LiteConstruct richer in-room audio that adds depth to any piece of content. By seamlessly synchronizing the Samsung TV and soundbar, this powerful combination delivers sound simultaneously from both devices without any complicated setup.Theater sound for every roomAdaptive SoundCurate a fully immersive content experience during every watch with Adaptive Sound. Movies and shows sound dynamic and clear to perfectly match what’s on screen.Optimize in-room TV placementAdjustable StandUse the adjustable stand to create the ideal TV height based on a room’s design. This added flexibility creates enough room to place a soundbar below the TV for immersive visuals and sound even in compact spaces.Free TV, no strings attachedSamsung TV Plus (US)Enjoy free live-streamed TV content on Samsung TV Plus. Choose from a variety of channels offering content for all interests that are currently in trend. No need to ask your friends for movies and show recommendations.Free TV, no strings attachedSamsung TV Plus (EU)Enjoy free live-streamed TV content on Samsung TV Plus. Choose from a variety of channels offering content for all interests that are currently in trend. No need to ask your friends for movies and show recommendations.Uncover hospitality insights with an integrated cloud platformLYNK CloudEmpower hotel managers with a powerful set of tools to enhance the guest experience. LYNK Cloud provides remote display management and can even analyze guests’ content use to uncover marketing insights, helping hotel managers to deliver optimized promotions.